Google uses more than 200 ranking factors to determine search engine results page (SERP) status and constantly updates those factors and their importance with algorithm updates.
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The changing technology of search engine optimization (SEO) and its many ranking factors can make it difficult to determine which action you need to focus more on to increase organic traffic to your website.
There are some basic elements of SEO that mostly remain the
same. In this article, I will explain 5 major aspects of SEO separately so that
you know how to use this technique.
1. Publish Quality Content Regularly acoding ranking factor.
If you want to make your blog viral, then you should always
publish the content that the user searches for and that content should also be
optimized according to the user intent for top ranking, which is very
important. Quality content is what users are looking for, and as a result, search
engines are as well.
What is Quality Content? - What is SEO Quality Content ?
It is not so easy to define quality content because
"what quality means" depends on the purpose of the content and its
audience. But in a normal way, quality content is any content that provides
valuable and descriptive information to the user.
Quality content can come in various formats (videos, blogs,
graphics) as long as the content is according to the needs of consumers.
While writing quality content for your blog, keep in mind
that the post you write is user-based. If you write your blog post according to
the user's questions, then your content becomes more likely to go viral.
Write a blog post in such a way that you are explaining the
answers to the user's questions in the language of talking to your user. Make
sure your post is easy to read and is properly structured (step-by-step). Add
visual elements such as images, videos to your content that help explain your
content and make the content easier to navigate.
Focus on SEO according to google ranking factor.
On-page SEO includes more factors of SEO optimization that
need to be paid attention to. Making sure that your website is correct from an
SEO point of view means that your blog's SEO health is also correct, which is
one of the building blocks of SEO.
Many bloggers ignore the important tips of their blog's
on-page SEO because it takes time to apply all the factors of SEO. But not
following the basic steps of SEO will have a negative impact on your blog's
SERPs.
3. Adopt this ranking factor of Google to optimize your blog
posts
To optimize your website page, you need to do the following:
- Customize your title tags
- Optimize your meta description
- Optimize your URL structure
- Optimize page load speed
- Add image alternative text
- Add structured data markup
- Delete 404
- Make sure your website is crawlable
- Optimize the structure of your website
- On-page SEO isn't glamorous, but it's essential.
4. Important SEO Factor - Mobile Compatibility
Google made mobile compatibility a ranking factor in 2015 and started using mobile-first indexing in 2018. These two algorithm updates mean that the mobile version of your website significantly affects your website's performance in search.
Your website must be mobile-optimized to see the best return
on your SEO efforts.
Uses a responsive layout to change appearance to dynamically fit any screen size.
Prioritize website loading speed so that pages load faster with any type of connection (mobile data, Wi-Fi, etc.).
Keeps design elements simple to maintain visual clarity on small screens
Uses large font sizes, so text can be read on any screen size
Provide information concise and accurate.
5. User Experience - Best SEO Key Factor
Making sure your website users have an amazing experience is
another essential factor of SEO.
If you want to create a user base that keeps visiting your
site frequently, you have to make sure they enjoy using it.
We've all had negative experiences with websites. We seldom
return to a website that is badly organised, does not answer our inquiries, or
is difficult to use. This behavior is true for almost all users.
Whatever the reason, people return to a website that is not
difficult to use or that provides information in an easy-to-consume format.
Having good content on your website will help you grow only
if your site visitors can easily find it and interact with it.
This is where a good user experience comes into play.
The user experience comes in many categories, from page load
speeds to site navigation and content organization. But the key to the user
experience is to ensure that your site visitors can find and access the content
they're looking for as quickly and easily as possible.
Slow loading speeds, poorly formatted content, confusing
navigation bars, and intrusive pop-ups make your website more difficult to use
and result in a poor user experience. If users often have a bad experience on
your site, they'll stop coming back, preventing you from building a loyal user
base.
6. Backlinks from high quality websites - Important Google
ranking factors
The last key element of SEO is backlinks from official
websites. Links function as a "vote" for your website. The more votes you have, the better it will be
for your website.
When a site is linked to other websites that are already
considered reliable by search engines, the credibility of the linked site
increases.
Backlinks are important if you want to create your own
domain authority.
So how do you go about creating links?
Make "great content" and then spread
the word about it.
When you execute the first tip, "Consistently post good
content," you'll find links to your site organically as people
contextualise and share your content. This is Google's preferred method of link
building and also one of the most effective methods.
While organic link building is the preferred way to create
links for your site, be sure to publish your content to other platforms.
Get in touch with other websites or bloggers and share your
content with them. A well-written email can do wonders for creating links to
your site.
If you adopt the basics of these SEO, you will move towards
building authority and traffic to your website.
SEO isn't as complicated as it seems. Keep the essential
factor in mind constantly, you will see results.
Last thing: In this post, we learned what important factors
of SEO need to be paid attention to take your blog or website to a good rank in
Google.
If you have any questions related to this information, then
you can ask through the comment. We will be happy to help you.